is served in different ways around the world. 话题:Coffee 控制性概念:is a universal beverage that is served in different ways around the world 标题:Coffee Around the World 注意,做此类题时,要避免下列三种错误: (1)概括不够(多表现为部分替代整体,从而导致范围太小); (2)过度概括(多表现为人为扩大范围); (3)以事实、细节替代文章大意。 考点三 写作目的题 【典例】
(2015重庆,B片段)
In ancient Egypt,a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment.Modern businesses have been following his lead,with more tactics (策略).
One tactic involves where to display the goods.For example,stores place fruits and vegetables in the first section.They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip.In department stores,the women’s shoe section is generally next to the women’s cosmetics (化妆品) section:while the shop assistant is going back to find the right size shoe,bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides,businesses seek to appeal to customers’ senses.Stores notice that the smell of baked goods encourages shopping,so they make their own bread each morning and then fan the bread smell into the store throughout the day.Music sells goods,too.Researchers in Britain found that when French music was played,sales of French wines went up.
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