These efforts paid off,
and Sparrow soon became one of the most successful fastfood chains in the regions where it operated.
文章大意:本文是一篇记叙文,描述了Sparrow迅速成为了经营地区最成功的快餐连锁店的整个过程。
16.Which was one of the problems Sparrow faced before Pearson became CEO?
A.The number of its customers was declining.
B.Its customers found the food unhealthy.
C.It was in need of financial support.
D.Most of its restaurants were closed.
答案:C 细节理解题。从第一段的最后一句“its new owner had no plans to give it the funds it required.”可知Sparrow缺乏的是资金。
17.What does the underlined word “them” in Paragraph 2 refer to?
A.Customers of Sparrow restaurants.
B.Sparrow restaurants.
C.Customers of other fastfood chains.
D.Other fastfood chains.
答案:D 词义猜测题。我们从画线词所在句“while customers of other fastfood chains were unwilling to turn away from them.”可知,这里的while表示对比,其他快餐店中的顾客不愿意离开,这里是指从其他的快餐店离开,故选D。
18.For what purpose did Pearson start the advertising campaign?
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