A.To build a good relationship with the public.
B.To stress the unusual tradition of Sparrow.
C.To learn about customers' spending power.
D.To meet the challenge from Marcy's restaurants.
答案:A 细节理解题。从文章第三段的“arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun”中可知,这场战役的目的是让Sparrow餐厅与大众搞好关系,故选A。
19.The TV ads of Sparrow ________.
A.changed people's views on pop stars
B.amused the public with original songs
C.focused on the superiority of its products
D.influenced the eating habits of the audience
答案:B 细节理解题。从文章第四段的“the TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.”可知,广告歌曲为原创且目的是和大众搞好关系,故选B。
20.What was Pearson's achievement as a CEO?
A.He managed to pay off Sparrow's debts.
B.He made Sparrow much more competitive.
C.He helped Sparrow take over a company.
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