A．To build a good relationship with the public.

　　B．To stress the unusual tradition of Sparrow.

　　C．To learn about customers' spending power.

　　D．To meet the challenge from Marcy's restaurants.

　　答案：A　细节理解题。从文章第三段的“arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun”中可知，这场战役的目的是让Sparrow餐厅与大众搞好关系，故选A。

　　19．The TV ads of Sparrow ________.

　　A．changed people's views on pop stars

　　B．amused the public with original songs

　　C．focused on the superiority of its products

　　D．influenced the eating habits of the audience

　　答案：B　细节理解题。从文章第四段的“the TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intention was to put Sparrow in the hearts of potential customers.”可知，广告歌曲为原创且目的是和大众搞好关系，故选B。

　　20．What was Pearson's achievement as a CEO?

　　A．He managed to pay off Sparrow's debts.

　　B．He made Sparrow much more competitive.

　　C．He helped Sparrow take over a company.

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