effects also help to sell food: sausages sizzling (咝咝响)in a frying pan are mouth-watering. A TV

　　6

　　for a brand of coffee had the sound of coffee percolating(过滤)in the background.

　　4. A. beautiful B. natural

　　C. clean

　　D. delicious 5. A. Action

　　B. Television

　　C. Music

　　D. Sound 6. A. advertisement

　　B. program

　　C. show

　　D. speech The commercial was so 7

　　that it lasted five years.

　　The

　　8

　　of food and its packaging are also very important. If the color looks

　　9 , people won’t eat it. Nobody would normally eat blue bread or drink blue beer. Other 10 food colors are purple, gray, and in some cases, white. 7. A. noisy

　　B. expensive

　　C. successful

　　D. long 8. A. price

　　B. name

　　C. brand

　　D. color 9. A. right

　　B. great

　　C. interesting

　　D. wrong 10. A. unknown

　　B. unpopular

　　C. practical

　　D. famous

　　How people expect something to taste often influences how it 11 does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water, and almost all people said, “It tastes

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