专题 五 │ 专题预测
According to these two authors,the primary goal of business is to enter the “blue ocean” or create a new market. This is done by creating what no one else has. Business must come up with creative things that are useful and affordable and reduce unnecessary costs. So customers get what they want for less and sellers get a higher return on their investment. When these two are combined, it’s a catalyst(催化剂)for the blue ocean market.
专题 五 │ 专题预测
McDonald’s is a popular example. Traditional restaurants have waiters, table settings, menus,and a certain type of service. McDonald’s, however, was different. It did away entirely with waiters and table service,and kept the menu limited.
But in its number of locations,speed,overall quality and child friendliness. McDonald’s did far better than traditional restaurants. In this sense,one can say that McDonald’s was a totally different concept in eating out. It met the blue ocean demand.
专题 五 │ 专题预测
()1.According to Chan Kim and Renee Mauborgne,“blue ocean” means ________.
A.crowded parts of business and industry with little competition
B.new markets which are full of competition
C.new companies offering different services from old ones
D.certain untouched markets with few competitors 专题 五 │ 专题预测
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