Other famous European landmarks on the list included the Duomo cathedral in Milan worth ￡65 billion, Madrid's Prado Museum worth ￡46 billion.

The French were delighted. "Cock a doodle doo!," crowed Libération.

The Italian media was horrified by the news that the Paris landmark was said to be worth twice as much as the annual wealth generated by the entire city of Milan.

Il giornale website asked: “Is the Eiffel Tower really worth that much? And above all, are we sure it’s worth more than the Colusseum and Duomo combined?

“If the answer is no, the logical conclusion is that in Italy we don’t know how to make as much as we should out of the vast artistic and cultural heritage we possess.”

The country's Panorama news magazine was equallyhand-wringing: “Is this is a surprising, outrageous and incredible assessment? Not really. It forces us to face the harsh reality of a country that has lost its memory.”

Built in 1889, the Eiffel Tower is Europe's most visited monument, attracting almost eight million tourists a year.

The full list:

1. Eiffel Tower, Paris: 343 billion pounds

2. The Colloseum, Rome: 72 billion pounds

3. The Sagrade Familia Cathedral, Barcelona: 71 billion pounds

4. The Duomo Cathedral, Milan: 65 billion pounds

5. The Tower of London: 56 billion pounds

6. The Prado Museum, Madrid: 46 billion pounds

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