文章介绍了现代商业的三种营销策略:一是注意货物摆放的位置;二是注重刺激顾客不同的感官;三是给顾客留下良好的第一印象。
1.Why do stores usually display fruits and vegetables in the first section?
A.To save customers time.
B.To show they are high quality foods.
C.To help sell junk food.
D.To sell them at discount prices.
答案 C [细节理解题。由第二段第三句可知,把水果蔬菜摆放在第一购物区会使顾客非常开心,促使他们在接下来的购物行程中购买垃圾食品。故选C项。]
2.According to Paragraph 3, which of the following encourages customers to buy?
A.Opening the store early in the morning.
B.Displaying British wines next to French ones.
C.Inviting customers to play music.
D.Filling the store with the smell of fresh bread.
答案 D [细节理解题。第三段讲述了第二个营销策略,抓住顾客的感官,分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故选D项。]
3.What is the California builder's story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is, the better it sells.
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