Alipay (支付宝), attached to the ecommerce giant Alibaba Group, announced in June it would offer its users the option to directly invest with the private Tianhong Fund using spare cash from Alipay accounts. The business is called Yu'ebao.
The past five months have seen this fund blossom, owing to the prosperous Internet ecommerce platform, and Singles' Day shopping spree on November 11 had helped Yu'ebao. In the process of a deal on Taobao, once the buyer pays for the order, his or her money is first accepted by Alipay, and then after he or she receives the goods, a final confirmation is made and Alipay then gives the money to the seller. If a buyer forgets to confirm payment, the money is transferred into the seller's account after 10 days by the system.
Singles' Day had a total volume of 35 billion yuan ($5.75 billion) and thus a large amount of money passed through Alipay's account. Analysts estimated that Alipay may have also bought the fund using the extra income, which powerfully enlarged the scale of Yu'ebao. Profit purchasing investors tend to choose safe financial management tools. The relatively stable yields of Yu'ebao is favored by most customers, the report said.
Chinese ecommerence giant Alibaba allows consumers to invest their spare cash in the money market funds through its Alipay online payment service. The product, called Yu'ebao, or “Leftovers Treasure”, has netted 130
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