The Eslite Group，which runs the five­story store，opened its first branch in Taipei in 1989.Today，25 years on，the company runs 42 stores in Taiwan，one in Hong Kong and has powerful plans to expand in Chinese mainland.The chain's rise comes at a time when bookstores in the United States and Europe are struggling to survive，with some forced to wind__up due to growing pressure from online competitors like Amazon.In the United Kingdom，a third of all independent bookstores have closed down in the last decade.

　　And the last major book seller in the U．S.—Barnes & Noble—is shutting stores as its management struggles to meet the challenges from its digital competitors.Eslite has hit upon an idea to avoid this—making the store as much a place for books as it is for design，fashion and home styling，small cafes and restaurants.It reported revenue (收入) of around $425 million in 2017，with books accounting for some 40 percent of sales.

　　The mix of literature and design has made the store a place for bookworms，allowing the company to ignore the challenges of the digital age.“It is our belief that the more digital the society (becomes)，the

　　more

　　we

　　treasure

　　the

　　warmth

　　of

　　the interconnection，”Timothy Wang，the manager，says.“This key idea makes Eslite hardly influenced by the changes of the industry.”

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