d Insights founder and CEO David Shim explains what it is that affects much on whether Americans visit a business once a year or once a week.“People often go out for fast food.They don't necessarily go shopping for a sweater every day,but they do eat.”
It should come as no surprise that most of these companies have made efforts to expand their products,with varying degrees of success.Walmart,for example,has expanded its business to offer groceries,and even has fast-food restaurants in many stores.Starbucks has expanded its menu options to include breakfast sandwiches and other meals.McDonald's new McCafe coffee brand has been very successful.These are all new services designed to make more money on existing customers,bring in new customers,and bring them in more often.
While the types of goods and services being offered by these companies are critical,the more critical factor is their dominant national presence.These companies have thousands of locations all over the country.Rare is the American town without a McDonald's,Burger King,Taco Bell,Subway,or some combination of the three.McDonald's has more than 14,000 locations in the U.S. in 2017 while Subway has more than 25,000.
【解题导语】 本文介绍了美国人经常去消费的一些商店
1.What do we learn from Placed Insights's research?
A.The majority of people going to McDonald's are children.
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