3. In many families, men make decisions on ________.
A.holiday trips
B.sports viewing
C.television shoppingD.expensive purchases
4. The ratings are not important for golf and tennis programs because ________.
A.their advertisers are carmakers
B.their viewers are attracted by sports
C.their advertisers target at rich people
D.their viewers can afford expensive cars
5. What is the passage mainly about?
A.Television ratings are determined by male viewers.
B.Rich viewers contribute most to television companies.
C.Sports are gaining importance in advertising on television.
D.Commercial advertisers are the major sponsors of sport events.
【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看,给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。
1. D 细节理解题。由文章的“Sports account for a growing amount of income made on the sales of commercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选D。
2.
A 细节理解题。从第二段看出在这个时段看电视人很少,所以是dead time。故选A。
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