The classic advertisement is one that gives information about finding certain products.It’s likely to be just the name of a company,part of 1.which may be a general location. However,this kind of advertising mightn’t be 2.suitable(suit)when competing directly with others in the market.Some ads consist of pictures or the words of experts to show people 3.how good the products are.Others spend much money on applying modern techniques of design to make these ads 4.visually(visual)attractive. However,even this is often not enough 5.to be noticed(notice)today.Modern ads must stand out in a competitive world by combining the highest standards of design with ideas 6.linked(link)to the products. Many of today’s top advertisers believe 7.using(use)humor as well as new and unusual ideas to surprise people is very important.Their aim is to create something that has never been seen before and is 8.fascinating(fascinate)for people to look at.
However,not all advertising is about selling products and services for 9.a profit.Some contemporary ads mainly aim to make 10.contributions(contribute)to society.There are public ads which encourage citizens to participate in improving their neighborhood,protecting the environment,and helping other people.
重点短语 重点句型 重点单词 ❶demand v.& n.要求;请求;需要 Reforms have been demanded by people from all over the world.世界各地的人们都要求改革。(教材原句P22) ◆常见用法 1.demand (of sb.) to do sth.要求(某人)做某事 demand doing/to be done需要…… demand that...(should) do...要求…… demand sth.of/from sb.向某人要某物 2.in demand 所需要的 make demands on 对……提出要求;有求于…… meet/satisfy one’s demand (for sth.)满足某人(……的)需求
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