Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

　　Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars. business and personal computer, and holiday trips .This is also why the networks continue to carry these programs regardless of low ratings.

　　Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

　　72. Television sport programs on weekend afternoons__________. A. result in more sport events B. get more viewers to play sports C. bring more money to the television networks D. make more people interested in television

【2017届河南省南乐县高考英语一轮复习阅读理解训练：11（含解析）】相关文章：

★ （全国通用）2014届高考英语一轮单元复习 限时强化训练十

★ 2017届高考英语二轮复习课时训练：2（含解析）

★ 2017届高考英语二轮复习课时训练：20（含解析）

★ 2017高考四川省广安市英语阅读理解一轮系列训练：24（含解析）

★ 2017届高考英语二轮复习课时训练：19（含解析）

★ 2017届高考英语二轮复习课时训练：3（含解析）

★ 2017届高考英语二轮复习课时训练：8（含解析）

★ （安徽专用）2014届高考英语一轮复习方案 作业手册（15）模块5 《Unit 15 Learning》（含解析） 北师大版必修1

★ 2017届高考英语二轮复习大题冲关秘籍阅读理解七选五：名校模拟（含解析）

★ 2017届高考英语二轮复习课时训练：9（含解析）