From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easytoremember lyrics, simple and funny dance and, most importantly, grass roots nature. The video accumulated more than 1 billion hits on China's major video websites.
Although the song was generally dismissed by music professionals who criticized it as “musical junk food”, Little Apple's popularity nationally paved the way for promoting the duo internationally.
语篇解读:本文是一篇资讯报道。主要讨论了网络神曲《小苹果》所引发的争议。
1.The writer's attitude to the song of Little Apple is________.
A.opposed
B.negative
C.objective
D.critical
解析:选C 观点态度题。根据第三段的整体内容可知,文章就人们对网络神曲《小苹果》的看法进行了正反两方面的客观陈述,即作者对这首歌持客观态度,故选C项。
2.What do the underlined words “the duo” refer to?
A.Little Apple.
B.Chopsticks Brothers.
C.Zhang Jie.
D.American singers.
解析:选B 词义猜测题。根据第二段的第一句“Last week, Little Apple, written and performed by Chopsticks Brothers, won the AMA International Song Award and the_duo performed the song at the 2017 American Music Awards in Los Angeles.” 可推知,the duo的意思是“一对表演者”,此处代指《小苹果》的表演者“筷子兄弟”,故选B项。
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