They are usually organized with the help of the Internet or other digital communications networks. The messages may be sent to friends, who send to more people. At a predetermined time, they gather and perform some activities such as exchanging books, coming together to look at the sky, waving their hands and yelling something at the top of their voice for 30 seconds. Then, they quickly disappear before the police can arrive. Using mobile phones, the flash mob can change its place if the first one has been cancelled for any reason.

　　Bill Wasik, senior editor of Harper's Magazine, organized the first flash mob in Manhattan in May 2003 and the first successful flash mob gathered on June 3, 2003. Wasik claimed that he created the flash mob as a social experiment designed to laugh at fashion seekers and stress the cultural atmosphere of wanting to be an insider or part of “the next big thing”.

　　Flash mob gatherings can sometimes shock people. Such an activity might seem amusing and magical, but it also might frighten people who are not aware of what is taking place. Undoubtedly, flash mob can serve as good political tools and have great potential, such as using flash mob to advertise a product.

　　The flash mob is now becoming more and more popular. People use it to do many things. For example, in 2009, Michael Jackson’s fans took part in a flash mob to remember him. Hundreds of his fans gathered singing and dancing Michael’s famous song “Beat It” together. Flash mobs give people from all walks of life an opportunity to come together to create a memory.

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