feedback 反馈意见

trendsetter 引领潮流的人

influencer （营销）具有影响力的人

upmarket 高档的，高端的

brand 品牌

create a buzz 制造话题

engage in 参与到……中

retail 零售

promotional campaign 促销推广活动

endorse 宣传，推荐（产品）

future selling 远期销售

cross-selling 交叉销售

up-selling 追加销售

client 客户

budget 预算

'there's no such thing as a free lunch' “天下没有免费的午餐”，即世上没有不劳而获的事情

测验与练习 1.  阅读课文并回答问题。

1. What did the makers of a popcorn brand want to achieve by giving free samples to people at The London Fashion Show?

2. How do businesses think consumers will spread the word about new products?

3. True or false: Future selling is a technique that gives away free products in the hope that people will buy more advanced versions later on.

4.Who pays for the freebies that are given out?

5. Name something a business wants to know from us when they give us a freebie.

2. 请你在不参考课文的情况下完成下列练习。选择一个意思合适的单词填入句子的空格处 。

1. Helen doesn't like the phone I got her. She is loyal to one ______ and won't use anything else!

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