And the last major book seller in the U.S.—Barnes & Noble—is shutting stores as its management struggles to meet the challenges from its digital competitors.Eslite has hit upon an idea to avoid this—making the store as much a place for books as it is for design,fashion and home styling,small cafes and restaurants.It reported revenue (收入) of around $425 million in 2017,with books accounting for some 40 percent of sales.
The mix of literature and design has made the store a place for bookworms,allowing the company to ignore the challenges of the digital age.“It is our belief that the more digital the society (becomes),the
more
we
treasure
the
warmth
of
the interconnection,”Timothy Wang,the manager,says.“This key idea makes Eslite hardly influenced by the changes of the industry.”
Eslite's success may seem counter-intuitive(反直觉的) especially when it seems most late-night visitors treat it like a library,leaving empty handed after hours of free reading.Eslite's Timothy Wang says that the business is successful because it creates “a friendly environment” and treats “books as well as the visitors with great enthusiasm.”
【语篇解读】 文章介绍了为什么台湾图书销售繁荣,因为有很多可以看书的夜店。
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