How did this documentary achieve a tremendous influence beyond its subject matter in such a short time?
“It is not empty propaganda (宣传) about China’s splendid food culture. Instead, it shows the techniques used in making food and their production process as well as the lives of ordinary people, thus striking a chord with the audience,” an Internet user said. The success of the documentary should be attributed to sincerity and reality. Nowadays, many works of art that have high investment, high technology, and magnificent scenes lack nothing but sincerity and reality.
It is said sarcastically that Americans like to shoot scifi films because they have no history, while Chinese like to shoot timetravel dramas to the past because they have no future. The correctness of this arbitrary conclusion is debatable, but it has raised a thoughtprovoking question. Works that are created behind closed doors and fail to reflect reality or that only focus on the luxury lives of a few people and ignore ordinary people?s desire for ample food and clothing will not touch people?s hearts.
A Bite of China shows that a commercial documentary promoting patriotism can be full of touching details, that the emotions of ordinary Chinese people should be exhibited even in publicizing China overseas, and that even a completely commercial program can achieve both artistic and commercial success.
“We made this documentary with our respect and love for food,” said director Chen Xiaoqing. Being sincere is the most important thing for artists because they cannot move others unless they themselves are first moved, and cannot convince others unless they themselves are first convinced. Sincerity is the “secret” for making this documentary so popular, and every cultural creator should learn from its success.
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