To figure it out, Howell did another study. He classified a group of adults according to their personality types, ranging from less materialistic to more materialistic. Each person was asked different questions to see how they felt about spending money on material goods versus spending money on experiences.

　　As expected, the more materialistic participants got less happiness from purchases than the less materialistic, because such purchases didn’t fit with their personalities and values. But to Howell’s surprise, he found that materialists weren’t any happier even if they spent money on material items.

　　This is because materialists worry that others may criticize or look down on their choices. “There are certain value systems that are rejected by society，” said Howell. “When we find out someone is materialistic, we think less of them, and that drives their happiness down.”

　　Another reason is that materialistic people always focus on what they don’t have instead of what they have now. This makes them feel less satisfied and grateful.

　　If you happen to be a materialistic person, there’s something you can try. “If materialists make more accurate purchases, rather than trying to impress others, they will be happier，” Howell said.

　　You should also remember what an ancient Greek philosopher once said, “Do not spoil what you have by desiring what you have not; remember what you now have was once among the things you only hoped for.”

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