China’s fast-paced economy has helped create a number of massive consumer brands with growing market clout.

中国快节奏的经济已经衍生出了一批大型消费品牌，它们不断增长的市场影响力都不容小觑。

Technology giants Tencent, Alibaba and Baidu—often referred to as the BAT companies—are typically ranked among the world’s most valuable based on metrics like brand value and share of worldwide digital ad revenues.

科技巨擘腾讯、阿里巴巴和百度 - 通常被称为BAT公司 - 如果以品牌价值和全球数字广告收入份额为标准，这几家公司都算得上是全世界最有价值的品牌。

According to a March 2017 report by Kantar Millward Brown, Tencent, Alibaba and Baidu rank among the top five most valuable brands in China.

Kantar Millward Brown公司2017年3月的一份报告显示，中国五大最有价值品牌，腾讯、阿里巴巴和百度占据三席。

The report, which measured brand value using a forecast of each company’s future earnings and growth potential, placed Tencent at No. 1 thanks to a 2017 brand value of $106.18 billion.

该报告通过预测每个公司未来盈利和发展潜力来衡量品牌价值。2017年腾讯的品牌价值为1061.8亿美元，排名第一。

Alibaba came in second in terms of brand value ($58.01 billion), while Baidu had the fifth highest brand value at $23.89 billion.

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