外媒看中国：中国最值钱的品牌们，腾讯第一_公共英语阅读理解

外媒看中国：中国最值钱的品牌们，腾讯第一

阿里巴巴的品牌价值（580.1亿美元）排在第二位，百度的品牌价值为238.9亿美元，排名第五。

Many of the brands in Kantar Millward Brown’s list came from the telecom, banking, retail or technology sectors.

Kantar Millward Brown名单上的许多品牌都来自电信、银行、零售或技术行业。

Alibaba, for example, attributes much of its success to its ecommerce platform.

例如，阿里巴巴因其电子商务平台而大获成功。

But many of the top brands on this China-specific list also recognize a significant share of their revenues from sources like digital advertising.

不过，还有很多出现在这份中国特色名单上的许多顶级品牌，他们的主要收入来源于数字广告等渠道。

In fact, eMarketer’s 2017 estimates of the top companies worldwide ranked by net digital ad revenue share bears this out.

事实上，eMarketer2017年根据数字广告净收入占比预估的全球顶级公司也证实了这一现象。

It’s no surprise that Google and Facebook still control the lion’s share of digital ad revenues, with a combined 49.2% of the worldwide market in 2017.

毫无意外，Google和Facebook仍然控制着绝大部分数字广告份额，两家公司2017年全球数字广告份额总和为49.2％。

But China’s Alibaba, Baidu and Tencent come in third, fourth and fifth, respectively, accounting for 15% of net digital ad revenues worldwide this year.