If you play soft music to cows,they give more milk.If you play music to shoppers,they buy more stuff.The many talking heads in the film—professors,authors, mental health professionals,and leaders of the Voluntary Simplicity movement—suggest that we need to step out of it and learn to make choices for ourselves.
Once upon a time,we consumed noticeably (明显地)because we wanted our neighbors to see what we had;the paradigm was local social comparison.Today,the reference frame has expanded.It has moved from the neighborhood of the people on your block to the national“neighborhood”of televised affluence(富裕).There’s rising anxiety in our culture as people continuously compete to live like the wealthy.
The second half of the film swings to a more ecological perspective,straightforwardly pointing out the issue of how the consumerist drive of developed nations is using up or harming—even destroying—our most precious resources.In the process,we may well be sowing the seeds of our own destruction.
Shop Til You Drop is more than a useful tool for the overshopper;it’s a muchneeded wakeup call for all of us.The film encourages us to see that the habit of“keeping up with the Joneses”—whether they live next door or in the fantasy world of television and other media—misuses our lives and our planet.It offers us some perspective and invites us to step back and reassess our values and goals.
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