It is not just a high tax rate contributing to the shrinking（收缩）number of traditional cinemas, however. Large costs and declining box office takings also make times tougher.

　　Mr Vidhani has run the New Excelsior Theatre in South Mumbai since 1974. Last week a screening of Bollywood movie Tanu Weds Manu sold just 71 tickets despite a capacity of more than 1,000. Whether it’s a full house or an empty screening, running costs are more or less the same. “Air conditioning, regular business — every expenditure (支出) is the same, but the income has stopped.”

　　The cricket (板球) World Cup is not helping matters, according to Mr Vidhani. “The World Cup is creating the biggest problem,” he says. “These people are crazy so far as the cricket is concerned. When India is playing, occupancy in the theatre is just 15%.”

　　Mumbai’s city centre is dotted with empty cinemas.

　　So after remaining empty for six years, the Novelty theatre is perhaps more fortunate than its neighbours: it is to be reborn as a four-screen multiplex cinema.

　　Over the last decade the number of multiplexes in India has risen sharply. Despite higher ticket prices, with more choice on offer and typically newer facilities they pose fierce competition to the traditional single-screen theatres.

　　“Competition from the multiplexes is really tough,” Mr Vidhani says. “Then there is competition from the movie window being narrow. Movies are being released much quicker on television than they used to be so people can pretty much watch movies for free at home.

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