This theory serves as an important guideline to the translation of tourist attractions’ names.

　　3.3 Overview of the Similarities and Differences between English and Chinese

　　English and Chinese are two different languages, each of which has its own independent and trenchant system with great differences in both syntax and morphology. Moreover, Chinese culture and English culture are two completely distinct cultures and there are enormous differences in mindset, aesthetic perception and social customs of the two cultures’ people so that the C-E translation of Chinese tourist attractions’ names will inevitably come up against difficulties. However, there are also some similarities between the two languages, such as the sequence of subject and predicate or that of verb and object. It is because of both the differences and similarities between the two languages that we shouldn’t use just one method following the same pattern in the practice of translation.

　　3.4 The Features and Functions of Tourism English

　　Tourism English is a major branch of English for Specific Purpose, and it has its own language features and functions. Only with the well-designed wording can tourism materials attract readers, the potential visitors. All the pragmatic texts share some common traits such as the information conveyed and the definite purpose. As for tourism English, it is of no exception. Its distinctive features can be summarized into three major ones: informative, attractive and persuasive (Li Yinan, 2005).

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