2017届福建省光泽第一中学高中英语教师论文：《从直译和意译看中国旅游景点名称的英译》_高考复习指南

2017届福建省光泽第一中学高中英语教师论文：《从直译和意译看中国旅游景点名称的英译》

　　Therefore, there is no superior between the two. And an excellent translation should be the integration of them.

　　2. Present Condition Analysis in the Translation of Tourist Attractions’ Names

　　The translation of Chinese tourism, especially in tourist attractions’ names, is confronting a variety of problems due to lacking standard.

　　Firstly，there are likely to be several translations for a single scenic spot，which is caused by the different translation methods the translators adopt (Lin Yuhua，2008) . For example, 黄山 is translated into both Huangshan Mountain and Yellow Mountain. 西湖has two translations, The West Lake and Xizi Lake. It will confuse the foreign visitors: whether the various names are referred to the same tourist attraction or not, which will have a bad influence on not only the effect of tourist publicity but also the image of the scenic zone. Therefore, it’s imperative to unify and standardize the translation of tourists’ names, improving the image of scenic zones in order to magnetize more tourists.

　　Secondly，freewill use or even misuse of translation methods can also lead to improper translations. Transliteration is a common way of the translation of tourist attractions’ names. However, it will result in the obscurity of tourists’ names for the foreign visitors when this method is overused. It can be often found that the names of the tourist attractions are translated directly into Chinese Pinyin since the connotation of some tourist attractions is difficult to grasp and literal or free translation doesn’t work. When confronting those Pinyins, foreign visitors will undoubtedly get a confusing look on his face. Although some expressions in Chinese are indeed impossible to translate owing to the differences between the two languages, excessive transliteration will effect the conveying of the information behind the names. That will make it impossible for the foreign visitors to comprehend the connotation of the tourist attractions’ names, reducing information content of the translations and lowering their readability. Hence, translators should choose the translation methods with careful consideration.