2. Lorenzo Bertolla is______.　

　　A. a very popular male singer

　　B. an advertising agency

　　C. a clothing company in Rome

　　D. the brand name of a sweater

　　3. Which of the following can be inferred from the passage?　

　　A. The two girls are in fact employed by the Lorenzo Bertolla Company.

　　B. The MTV generation tends to be more easily influenced by ads.

　　C. Traditional advertising is becoming less effective because it’s too direct.

　　D. Undercover marketing will surely be banned soon by the government.

　　4. Which of the following would be the best title for the text?

　　A. Two Attractive Shoppers

　　B. Lorenzo Bertolla Sweaters

　　C. Ways of Advertising

　　D. Undercover Marketing

　　【参考答案】1—4、BDCD

　　阅读理解。

　　You can't always predict a heavy rain or remember your umbrella. But designer Mikhail Belyaev doesn't think that forgetting to check the weather forecast before heading out should result in you getting wet. That's why he created Lampbrella, a lamp post with its own rain－sensing umbrella.

　　The designer says he came up with the idea after watching people get wet on streets in Russia. “Once, I was driving on a central Saint Petersburg street and saw the street lamps lighting up people trying to hide from the rain. I thought it would be appropriate to have a canopy(伞篷)built into a street lamp，” he said.

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