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　　There is a joke in the novel Scoop about the newspaper’s owner, Lord Copper．The editors can never disagree with him．When he’s right about something they answer “definitely”, and when he’s wrong they say “to some extent, Lord Copper．” It seems reasonable to suppose that, in the real world, the opinions of such powerful people still influence the journalists and editors who work for them．

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　　In countries where the news is not officially controlled, it may be provided by commercial organizations who depend on advertising．The news has to attract viewers and maintain its audience ratings．I suspect that some stories get air-time just because there happen to be exciting pictures to show．In Britain, we have the tabloid newspapers which millions of people read simply for entertainment．There is progressively less room for historical background, or statistics, which are harder to present as a sensational story．

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　　There is an argument that with spreading access to the internet and cheap technology for recording sound and images we will all be able to find exactly the information we want．People around the world will be able to publish their own eye-witness accounts and compete with the widely-accepted news-gatherers on equal terms．But what it will mean also is that we’ll be subjected to a still greater amount of nonsense and lies．Any web log may contain the latest information of the year, or equally, a made-up story that you will never be able to check．

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