BEIJING, May 6 -- Chongli's Genting ski resort was met with a problem this season -- too many parents trying to enter their children into its ski training camp.

This year, the price rose by 2,000 yuan (about 290 U.S. dollars) to 8800 yuan for the six-day camp while the number of participants jumped to 2,800 from 300 last season. Still, Genting marketing director Zhao Qiong had to ignore as many as possible phone calls asking for an entrance.

"Back in 2013, we offered quite a discount and peddled our training camp school after school. Now I am stunned by the boom," said Zhao.

The ski industry all over China has recently faced a surge in enrollment, momentum that is part of the central government's plans to boost participation in winter sports across the country.

Previously lack in real winter sports tradition, China has been working hard to establish its prominence in previous editions of the Winter Olympics. And the country that is soon to host the 2022 Winter Olympics has stepped up its effort and introduced nationwide initiatives to engage 300 million people in winter sports.

Recent projections released by the government show that the industrial scale of winter sports should reach 600 billion yuan (about 87 billion U.S. dollars) by 2020, and this is set to further increase to one trillion by the year 2025 if all goes according to plan.

"We have reached what I would call the 'golden twenties years' of the winter sports industry (in China)," confirms by Lin Xianpeng, vice department head of the Beijing Sports University Marketing program.

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