BEIJING, May 6 -- Chongli's Genting ski resort was met with a problem this season -- too many parents trying to enter their children into its ski training camp.
This year, the price rose by 2,000 yuan (about 290 U.S. dollars) to 8800 yuan for the six-day camp while the number of participants jumped to 2,800 from 300 last season. Still, Genting marketing director Zhao Qiong had to ignore as many as possible phone calls asking for an entrance.
"Back in 2013, we offered quite a discount and peddled our training camp school after school. Now I am stunned by the boom," said Zhao.
The ski industry all over China has recently faced a surge in enrollment, momentum that is part of the central government's plans to boost participation in winter sports across the country.
Previously lack in real winter sports tradition, China has been working hard to establish its prominence in previous editions of the Winter Olympics. And the country that is soon to host the 2022 Winter Olympics has stepped up its effort and introduced nationwide initiatives to engage 300 million people in winter sports.
Recent projections released by the government show that the industrial scale of winter sports should reach 600 billion yuan (about 87 billion U.S. dollars) by 2020, and this is set to further increase to one trillion by the year 2025 if all goes according to plan.
"We have reached what I would call the 'golden twenties years' of the winter sports industry (in China)," confirms by Lin Xianpeng, vice department head of the Beijing Sports University Marketing program.
【体坛英语资讯:Chinas winter sports industry ushers in golden age】相关文章:
★ 体坛英语资讯:Wariner beaten by Australian Batman
★ 体坛英语资讯:Germany, Croatia smash rivals dreams at Euro 2008
★ 体坛资讯:Yao Mings will have special beds to fall on during Olympics
★ 娱乐英语资讯:Movie chief testifies in Hollywood wiretap trial
★ 娱乐英语资讯:TV viewership still down in wake of 100-day writers strike
★ 体坛英语资讯:Bye-bye win streak; Rockets crash and burn
★ 体坛英语资讯:China ravages U.S. D-League team at Stankovic Cup
★ 体坛英语资讯:Five-time All-Star Chris Webber retires from NBA
★ 体坛英语资讯:Sampras upstages Federer in exhibition
★ 娱乐英语资讯:Jamie Lynn Spears says shes pregnant
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15