哪些大脑秘密，只有神经学家懂_公共英语阅读理解

哪些大脑秘密，只有神经学家懂

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Free samples. Have you ever seen free samples being handed out in grocery stores or while walking down the street? Rest assured they aren't doing this out of the kindness of their hearts. Studies have shown a dramatic increase in efficacy of marketing tactics if they are preceded by a "gift" which triggers a natural feeling of debt in the target.

免费样品。你在商店里或走在街上时是否见过有人发放免费样品？他们这样做肯定不是出于好心。研究已经表明如果卖东西之前先赠送一个小礼物的话，营销效果会有戏剧性的提高，因为这个小礼物会激起目标人群自然的欠债心理。

Consistency

一致性

An amazingly powerful concept. People will go to extraordinary lengths without even realizing it, just to remain consistent with their past actions and beliefs. This principle is especially significant if past behavior is public or written down, in which case it can't be denied.

一个影响力惊人的概念。人们会下意识地竭尽全力，只是为了坚持以往的行为和信念。如果以往行为被公开或被记录下来的话就不可否认，那这个原则就会显得尤为重要。

Social Proof

社会证明

Why are there those silly laugh tracks on sit com TV shows? Because they work! People are extremely susceptible to the opinions of others, even when obviously false.