当卡特刚发布求助推文时,艾伦的自拍照转发量约为320万次。一周后,卡特的推文转发量就达到260万次,艾伦不得不在节目上求网友们“手下留情”。
"Stop it right now," she joked. "I worked so hard to set that record… and this guy asked for nuggets?"
她开玩笑称:“现在就停手。我创造这个纪录是多么不容易,而这家伙就想白吃个鸡块?”
对于整个事件,《公关周报》 The (PR) industry has a word for this type of activity: 'brand-jacking'. While not hugely original, it can be successful. It shows the importance of reacting quickly to trending topics on social media.
“在 From a PR point of view, they've played a blinder. Most brands would probably have ignored the tweet or given a bland response, but by reacting with humour, Wendy's has created a vast amount of positive exposure and goodwill.
“从公关角度看,‘温迪汉堡’的反应不错。大多数品牌很有可能忽视了那条推特,或者给出一个无聊的回复。通过幽默的互动,Wendy's创造了大量的正面曝光量和美誉度。”
【这条推文破了推特纪录!好莱坞众大牌不敌免费鸡块】相关文章:
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