Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as reception of the firm's name or product words organized in eye-catching patterns, the use of pretty pictures and expressions easy to remember.

　　Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “advertising agencies (广告商).”The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life，spreading the belief that people could be happy only if they bought the “right” products.

　　32. What kind of advertising appeared in the 1400s?

　　People heard advertisements shouted.

　　Merchants were employed to promote their goods.

　　All product information was included in books.

　　People could read advertisements in public places.

　　33. What can we infer from the passage?

　　In the fifteenth century, only printing form of advertising existed.

　　In the beginning, people did not read advertisements.

　　Newspapers are also called advertising agencies.

　　Printing advertisements are the latest form of advertising.

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