- California GOP’s immigration problem, OCRegister.com, January 12, 2011.
3. If Adam Sandler, Russell Crowe and Star Wars can’t shake Hollywood out of its box-office slump, can anything save summer?
Studio execs are grasping for answers as the industry enters the 15th week of its attendance slide. Ticket sales are down 7% from 2004 (about $245 million); summer box office is down 9% from last season.
Executives agree that small films will have to perform better, and big films will have to go beyond target audiences, to turn the trend.
“It seems like the bigger movies are playing more like niche movies,” says Jim Tharp, distribution chief of DreamWorks, which released Madagascar, No. 1 this week. “They’re appealing to their specific audiences, but we're not seeing that crossover appeal yet.”
Hollywood “has probably dug a hole too deep to get out this summer,” says Brandon Gray of Box Office Mojo. “For every small overachiever like Crash ($41 million) or Monster-in-Law ($70.4 million), you’ve got a House of Wax ($30.7 million) or a Lords of Dogtown ($5.7 million debut). Audiences are feeling indifferent, and indifference is the death knell for box office.”
- Box office slump: ‘Probably dug a hole too deep’, USAToday.com, June 5, 2005.
About the author:
Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.
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