Long after actual sales of the Brooklyn Bridge subsided, the concept still roused the public imagination and remained embedded in popular culture. In the 1947 movie “It Happened in Brooklyn,” Frank Sinatra played a young private home from the war who sang plaintively to the woman he loves: “Don’t let no one tell you/ I’ve been tryin’ to sell you the Brooklyn Bridge.” Even Bugs Bunny got in on the act; in the 1949 cartoon “Bowery Bugs,” an old man is so charmed by the rabbit’s tale of the famous bridge jumper Steve Brodie (Brodie’s feat, alas, was a hoax) that he agrees to buy the bridge from him.
AND because of the Internet, which has provided seemingly endless new opportunities to propagate frauds, there's life in the old con yet. One particularly memorable attempt to sell the bridge is documented on Scamorama.com, a Web site that presents e-mail exchanges between would-be scammers and their not-so-gullible targets.
In one, a swindler using the name Genevieve e-mailed a target calling himself Vidocq (a pseudonym that should have warned off the scammer, it being the name of a famous French criminologist). In broken English, the scammer presented a convoluted story of riches tied up after a coup in Liberia and tried to entice Vidocq into sending money to help gain release of the funds. Vidocq did his best to gain the swindler's trust, then turned the tables by offering shares in the Brooklyn Bridge. The notion piqued the swindler’s interest, and an involved exchange of e-mail messages followed before the scammer finally realized just who was being conned.
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