Got it?
The phrase caught on when (further more from Wikipedia):
In 1997, Hein published his list of approximately 200 television shows and his opinions of the moments each “jumped the shark.” The site soon became an Internet phenomenon, and as the phrase quickly spread throughout pop culture, the site grew exponentially in users and renown.
So therefore, whenever you see someone as jumping the shark, you understand they’re talking about some sensational attention grabbing trick or stunt people make in order to maintain their prominent status prior. That trick or stunt invariably fails, however, and in duce course the said person (or iPhone and Apple in our example above) begins to decline in performance and popularity.
The person uppermost in my mind right now who fits the phrase perfectly is basketball star Kobe Bryant. Bryant, who plays for the Los Angeles Lakers in the NBA, is 34 and approaching the end of his career. Normally someone in their twilight years tend to mellow and take it easy. Not Kobe.
This guy lately has, among other things, publicly criticized teammates for their ineptitude and lack of resolve, challenged them to, bizarrely, play through injury and, in their last game against the Portland Trail Blazers, played full 48 minutes.
Bryant, long known a selfish ball hog and the epitome of the NBA hero ball, i.e. you give me the ball and stand around and watch my heroics, doesn’t need to do this. He’s proven superstar. He’s won five championships. He’s the league’s fourth all-time scorer. One time he scored 81 points in a single game.
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