The movie has its share of strong ideas. Charming rounding up a gang of fairy-tale characters (Capt. Hook, the Evil Queen, the Big Bad Wolf) to go after their long-denied happily-ever-after is a fine notion, but only superficially explored. Incorporating Arthur, Lancelot and Merlin into the “Shrek” universe likewise never lives up to potential, settling for tired jokes rather than actual character development.
Director Chris Miller, who co-wrote the movie with three other credited writers, mostly plays it safe, which means plenty of references to pop culture (though the cleverness is down a notch), incorporating another mopey third-act ballad (this time it’s Damien Rice) to signal sadness and an overriding lesson of self-acceptance.
Invention has given way to formula — and babies. “Shrek” has jumped the shark.
- ‘Shrek’s’ previous cleverness takes a pregnant pause, DailyNews.com, May 16, 2007.
2. Phil Schiller, a senior Apple executive has deleted his Instagram account, claiming the photo-sharing service has ‘jumped the shark’ by releasing an Android app.
Schiller, Apple’s marketing chief, made the comment on Twitter after he was asked by a follower why he had stopped using the service, according to 9to5mac.
Instagram launched on the Android platform last month after the picture-sharing app gained more than 30 million users on Apple’s iPhone. It was subsequently bought by Facebook in a $1bn (£62m) deal.
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