Also, people say that certain rumors have no legs. That means those stories sound so unbelievable and untrue that they won’t be able to travel far. Unlike many of the political rumors we have here recently – which always turn out to be true – those stories won’t be able to spread because they have no legs to stand on in the first place.
In short, if someone or something doesn’t have a leg to stand on, they stand little chance of winning or being successful because they are not built on the rock, so to speak.
Lacking support, they wobble and may crumble any moment.
Alright, here are media examples:
1. An ad campaign that suggested milk can help people lose weight is ending, the Federal Trade Commission told a doctors’ group that had complained.
The Physicians Committee for Responsible Medicine contended the weight loss claims were false and misleading. The group, in a 2005 petition, asked the commission to order a halt to the dairy advertisements.
The agency did not take that step, but said in a letter to the committee that the groups behind the ads planned to end them.
“It is obvious that the industry did not have a leg to stand on,” Neal Barnard, president of the Washington-based doctors committee, said Thursday. His group advocates a vegan diet, which typically includes no animal products.
The two marketing campaigns at issue involve the “Milk your diet. Lose Weight!” ads on television, Internet and in magazines, and the “3-A-Day. Burn More Fat, Lose Weight” ads, which are now mostly Web-based.
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