“Stealing” means you’ve done this stealthily, by walking (marching) all night for example, when your enemies are all asleep. By stealing a march on the enemy therefore, you are in position to launch a surprise attack on them because your earlier footwork, so to speak, has caught them unawares.
In our example, the Italian restaurant has surprised Domino’s by doing the drone delivery first – supposing Domino’s also has a mind to do the same.
At any rate, being the first to do it is a great advantage for the Italians to make use of. For the time being, it has all the drone market to itself. Plus, the novelty it creates, the surprise element, should by itself generate a lot of good publicity for the Italian restaurant.
Alright, here are examples of other people who have managed, over the years, to steal a march on their rival or rivals:
1. President Clinton probably thought he was stealing a march on everyone in Washington when he proposed reversing the trend of declining defense spending and adding $110 billion to the Pentagon’s coffers over the next six years.
But this week, sniping broke out on both of his flanks. The Joint Chiefs of Staff, sensing an opening, said what they really need is a lot more--$148 billion, to be exact. And from the president’s left came a chorus of doubt whether any additional defense spending is needed.
This scenario contains the elements of a healthy, democratic debate. Critics of an increase make a worthy point: The nation should not automatically salute the chiefs’ request without closely questioning the missions they are assigned, and then the dollars required to meet them.
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