Hence, when we describe someone as dyed in the wool, we mean to say they’re stubborn and unchangeable, steadfast in their belief or behavior.
In other words, John as a dyed-in-the-wool vinyl fan means he’s a vinyl lover through and through – utterly, thoroughly and completely. He never will give up vinyl for CDs and MP3s or whatever technology may come up with later.
In other words, he is a die-hard vinyl man.
Got it?
All right. More media examples to help reinforce the point:
1. “I believe it is inevitable that the economic pressure of fragmentation will drive us to produce newspapers, TV news, radio news and interactive news out of a common newsroom,” said Jack Fuller, president of Tribune Publishing, in a January keynote address to a Poynter Institute conference.
Fuller, author of “News Values: Ideas for an Information Age,” is a dyed-in-the-wool newsman. A former editor of the Chicago Tribune, a Pulitzer Prize winner and a staunch defender of journalistic independence, he now heads the newspaper arm of one of the most powerful media companies in America. Tribune is the third largest newspaper chain in the country, but unlike Gannett and Knight-Ridder, its presence is concentrated in the largest metropolitan markets. In addition to the Chicago Tribune, Tribune publishes the L.A. Times and New York's Newsday. Since it has also owned the Chicago Cubs for just over twenty years, one may guess that Tribune is well ahead of the pack when it comes to convergence. Indeed, it has a long history of investment in broadcasting, owning 24 major-market television stations. It just bought another in April.
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