Selling out?_其他_趣味英语-查字典英语网

Selling out?

- Johnny Depp On Success And Selling Out, HuffingtonPost.com, January 8, 2017.

3. The iconic London Eye – a massive Ferris wheel on the bank of the Thames – has fallen prey to a giant American corporation and been renamed the Coca-Cola London Eye.

The tourist attraction, which has become a symbol of the London skyline, now glows red at night rather than blue to mark the landmark’s sponsorship deal with the fizzy drinks firm.

The deal was signed last September and the wheel began turning again over the weekend, following its annual closure for maintenance earlier this month, thestandard.com.hk reports.

Visitors were shocked to see that every pod of the Eye is now branded with its own Coca-Cola logo. Staff have been kitted out in red Coca-Cola uniforms, including Coca-Cola beanie hats for security workers, and the ticket office has been plastered with Coca-Cola posters.

The move left plenty of people seeing red, with the Eye’s owners accused of selling out, and health campaigners criticizing the decision to promote such a sugary drink.

- The Coca- Cola London Eye, RusTourismNews, January 20, 2017.

About the author:

Zhang Xin is Trainer at chinadaily.com.cn. He has been with China Daily since 1988, when he graduated from Beijing Foreign Studies University. Write him at: zhangxin@chinadaily.com.cn, or raise a question for potential use in a future column.