The county covers 2,137 square kilometers and has some 50 museums, incorporating purpose-built traffic routes designed to provide a particular cultural experience.
"The whole of Yilan has become a giant museum," Xiang said.
On the subject of souvenirs, Wang Yong-ming, a professor from Lunghwa University of Science and Technology in Gueishan, Taiwan, said creativity is the key to success.
"But creativity can't come from nowhere; there are rules for it - preservation, selection and transformation," Wang said.
Following this basic principle, Wang listed up to 40 specific methods for developing cultural products that can be sold. One of these involves what is described as "merging".
This sees a museum object reproduced in combination with other practical implements, such as a spoon or a screwdriver.
Another option is to reproduce a museum object with different materials. The Jade Cabbage - the key highlight of the Palace Museum in Taipei - has been reproduced with materials such as glass, resin and food.
"But most important, you must be familiar with the uniqueness that you own and that others don't - and always stick to it," Wang said.
About the broadcaster:
Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.
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