A Big Mac costs about $2.85 at the new outlet, while a bowl of traditional pho noodle soup can be bought on most street corners for around $1.50.

The arrival of McDonald's marks a full turnaround for the fortunes of US brands in Vietnam.

Iconic brands such as Coca-Cola were available in US-allied South Vietnam until the end of the war, but the companies pulled out after the communist victory in 1975, which paved the way for the unification of the country in 1976.

About the broadcaster:

Lance Crayon is a videographer and editor with China Daily. Since living in Beijing he has worked for China Radio International (CRI) and Global Times. Before moving to China he worked in the film industry in Los Angeles as a talent agent and producer. He has a B.A. in English from the University of Texas at Arlington.

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