The last type of streaming is e-commerce live streaming, which has become very popular in China over the past year. This type of live streaming is very similar to QVC or the Home Shopping Network. Viewers tune into this type of live streaming because they want to buy things and learn about new products. In China, where e-commerce is rampant with fake items, live streaming provides transparency and trust. The most common platforms for this type of live streaming are Taobao Live, JD Live and also Yizhibo, which can host links to Taobao and Tmall.
最后一种是电子商务直播,去年在中国非常盛行。这类直播很像美国电视购物公司,或者说家庭购物网络。观看者想买东西或者了解某样产品时就打开这类直播。中国的电子商务充斥着假货,直播加大了透明度和信任感。最常见的电子商务直播平台是淘宝直播和京东直播,还有一直播,它们都会提供打开淘宝和天猫的链接。
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