Like an old mobile with a dodgy keypad, the culture had malfunctioned. According to insiders, people were recruited who “cared only about the money, [share] options, company cars and wages”. Teams no longer collaborated instinctively. One phone had buttons that didn’t do anything because the designers hadn’t spoken to the marketeers. Nokia’s slogan of “Connecting People” turned ironic.

诺基亚的企业文化如同一部配有滑稽键盘的老手机一样，就此崩塌。据内部人员透露，员工都是“只在乎钱、股份、公司的车和薪水”的人。不再有人自发组队合作。设计者和市场人员在手机上市前从未进行沟通，然后手机上就出现了一些毫无意义的按钮，。诺基亚的口号“Connecting People（人人相联）”成为了笑话。

None of that would have mattered so much if the Apple iPhone hadn’t arrived on 9 January 2007. But it did; computing and phone techs converging. Terrified, Nokia ordered dozens in. One exec took his iPhone home. When his five-year-old daughter asked daddy, “Can I keep the magic phone under the pillow?” he knew they’d had it.

要是2007年1月9日苹果公司的iPhone未曾面世，诺基亚也不会因为内部的这点小事就出现问题。但是时光无法倒流。计算和手机技术结合起来。诺基亚员工在恐惧中购入了iPhone。一位高管把苹果手机带回家，五岁的女儿问他：“爸爸，我能把这个魔法手机藏在枕头底下吗？”这位高管知道，苹果早就具备高端技术了。

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