3. Hermes (12 percent with intention to purchase)
3. 爱马仕(12%的受访者计划购买)
The latest collection by Hermes features “the 2002 Hermes bag, projected into the future.” It’s a playful spin on a classic design, something that’s proven to resonate with young Chinese consumers – at a hefty price tag of $10,200USD.
爱马仕的新品“在2002年经典款手提包的基础上融入了未来元素的设计”。这是对经典设计的一次调皮改造,而且已证明可以与中国年轻的消费者产生共鸣,当然其价格也不菲,标价为10200美元。
4. Prada (nine percent with intention to purchase)
4. 普拉达(9%的受访者计划购买)
In support of both feminism and femininity, Prada collaborated with eight women artists—Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples—for their 2018 summer handbag line. Depictions of female faces by the artists grace each bag, resulting in an edgy-looking collection that makes a social statement—a consideration that’s beginning to influence the purchasing decisions of many Chinese millennials.
为了支持女权主义及女性朋友,普拉达与八位女艺术家(布里吉德·埃尔娃、乔莉·琼斯、史黛拉·洛伊娜、朱莉娅娜·马尔蒂尼、夏目·小野、艾玛·里奥斯、特瑞娜·罗宾斯以及菲奥娜·斯特普尔斯)合作设计了其2018年夏季手提包新品。这些艺术家用女性面孔装饰着每一款手提包,使这款前沿设计向社会传达了一种女权态度,而这种观念也开始影响众多中国千禧一代的购买决定。
【最受国人青睐的6大手提包品牌,第一你猜是谁?】相关文章:
最新
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-07
2019-01-05