巴宝莉的总裁马尔科·高比提表示,可持续性是品牌精神特质的重要元素,所以他们进行了这样的变革。
In 2017, it was reported that the Burberry Foundation had awarded a grant of £3 million to the Royal College of Art to establish the Burberry Material Futures Research Group, an organisation with the aim of creating new, sustainable materials.
据报道,2017年巴宝莉基金会向英国皇家艺术学院捐款300万英镑成立了巴宝莉未来材料研究小组,该组织旨在创造新的可持续材料。
Furthermore, in May the designer brand was named a core partner of the Make Fashion Circular Initiative, which strives to reduce waste in the fashion industry.
此外,五月份该品牌成为时尚环保倡议的核心合作伙伴,该倡议致力于减少时尚行业的废弃物。
Wendy Higgins, director of international media at Humane Society International UK, has expressed her happiness over Burberry’s decision to stop using real fur.
国际动物保护协会英国分部的国际传媒总监温迪·希金斯表示,得知巴宝莉决定停止使用真毛皮,她很高兴。
“Most British consumers don’t want anything to do with the cruelty of fur and so this is absolutely the right decision by this quintessentially British brand.
“多数英国消费者不想要任何通过残酷处理毛皮制成的产品,所以这家典型的英国品牌绝对做出了正确的决定。”
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