Bethlehem Tilahun Alemu has a dream: that everyone should one day taste hand-roasted Ethiopian coffee.
贝丝丽罕·提拉轰·阿勒木有个梦想:让每个人都能品尝到手工烘焙的埃塞俄比亚咖啡。
As an entrepreneur, Alemu always wanted to replicate this dynamic experience—what she calls “the magical process”—to coffee lovers worldwide.
阿勒木作为一名创业者一直想把这种富有生命力的体验复制到全世界、让全球的咖啡爱好者接触到;她把这个过程称为“一个充满魔力的过程”。
And so was born in 2016 the idea for Garden of Coffee, a brand that uses artisanal methods to source, process, roast, and package Ethiopia’s legendary beans.
于是,咖啡花园的想法就这么在2016年诞生了,这个品牌会用纯手工的方式采集、处理、烘焙以及包装埃塞俄比亚传奇性的咖啡豆。
This personalized roasting, Alemu says, helps preserve the quality of the coffee for the final customer, reduces the ecological footprint associated with factory roasting, and creates a business model that values local manufacturing.
阿勒木说,这种个性化的烘焙能帮最终的消费者保留咖啡的品质,还可以削减掉工厂烘焙带来的碳足迹,并且创造了一种重视本地制造的商业模式。
Starbucks, Coca-Cola, e-commerce giant Alibaba, hedge fund manager Bill Ackman, and local Chinese start-up Luckin Coffee have in recent years all bet big on China’s nascent coffee scene.
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