Need more evidence that Victoria’s Secret is becoming the Sears of Brassieres?
需要更多的证据证明维多利亚的秘密(维密)正成为文胸界的边缘产品吗?
A new report by the research firm CivicScience found that women are much more likely to buy from Target than from Victoria’s Secret when they’re searching for intimates and sleepwear.
城市科学调研公司(CivicScience)发表的一份新报告指出,当女性在寻找内衣或睡衣的时候,她们更可能会购买塔吉特公司(Target,美国仅次于沃尔玛的第二大零售百货集团)的产品,而不是维密品牌的产品。
And millennials are particularly eager to ditch Victoria’s Secret for Target.
而且千禧一代特别渴望摆脱维密品牌,转而选择塔吉特的产品。
Victoria’s Secret is still the most dominant lingerie on the market. But it has been on the decline, both in terms of its sales and in terms of enthusiasm for the brand.
维密品牌在女士内衣市场上依然占据主导地位,但不论是维密的销量还是人们对这个品牌的热衷度都在衰退。
Its most recent annual fashion show, which features supermodels and top performers, received its lowest ratings of all time.
维密最近一次的年度时装秀是由超模和顶级演员主演的,然而其收视率却是有史以来最低的。
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