Meanwhile, other intimates brands are stepping in to fill the gaps. Startups like ThirdLove and Lively are targeting women who would otherwise have shopped at Victoria’s Secret.
与此同时,其他内衣品牌进入了这一市场来填补空白。像ThirdLove(第三种爱,一家内衣品牌)和Lively(活力,一家内衣品牌)等初创品牌就是以原本会购买维密产品的女性为目标用户的。
And now, Target is investing in its lingerie business. Target recently announced it would be overhauling its in-house intimates and sleepwear brands, launching three new brands this spring.
如今塔吉特公司正在投资女士内衣产品业务。最近该公司宣布会改造其现有内衣和睡衣品牌,于今年春季推出三个新品牌。
These brands will focus on inclusivity through expanded sizing, and also ensure that prices remain affordable.
这些品牌将注重产品的包容性,并通过加大尺寸来实现这一点,而且会确保其产品的价格依然适中。
Millennials appear to be particularly disillusioned with Victoria’s Secret. These consumers have grown up with brands like Aerie, which have a much more inclusive and less sexual approach to marketing.
维密品牌似乎令千禧一代特别失望。这些消费者与Aerie(艾瑞,一家内衣品牌)这样的品牌一起成长起来,而且这些品牌的营销策略更注重包容性,而非产品是否性感。
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2020-09-15
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