"There’s something so redeeming about outing influencers,” he said, adding that many small businesses have written to him thanking him for speaking up. “I hope that more people do not allow likes and comments and followers to hold weight in the business. I want people to go to a restaurant because the food and service is fantastic.”

“赶走网红还是很有回报的，”他补充道，许多小企业都写信来感谢他敢于直言。“我希望更多的人不要允许点赞、评论和粉丝影响自己的生意。我想让人们因为美味食物和优质服务而选择一家饭店。”

Brittany Hennessy, an author who has written about influencers, said companies with marketing budgets can benefit from working with social media personalities, and that a giveaway can pay off. But a small food truck may not be a good fit, she said: “People will try and get anything for free … No real influencer would ask for a four-dollar ice-cream.”

曾报道过网红的布列塔尼·汉奈西说，有营销预算的公司可以通过和社交网红合作来受益，赠送的东西也能获得回报。但一个小小的美食车可能就不适合这么做。她说：“人们会试着得到任何免费的东西……但真正的网红不会开口要一个4美元的冰淇淋。”

While Nicchi is happy to promote his own business on social media, he said he didn’t want to depend on the platform. “If Instagram went away tomorrow, our truck would still survive. I don’t know that your ‘influencer’ business would.”

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